American Marketing Association Philadelphia - Answers in Action™

How Storytelling Helps Brands Put Consumers First

Brands such as Google, Apple and Nike are centering brand experiences around the consumer first versus channel first. The traditional brand approach has been about giving the brand different ways to broadcast campaign messages. However, the digital transformation is changing all that. It’s about consistently telling a unique story and…

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5 Tips for an Impactful PR Program

There’s never a lull in PR. In fact, the holiday season traditionally boasts heightened activity for agency teams. In prep for the new calendar, brands buckle down to align on upcoming annual programs. In many cases, the need to set budgets for the coming year drives brand teams to evaluate…

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