American Marketing Association Philadelphia - Answers in Action™

Performance By Design

For years, our sense of motivation has been characterized by how we think about performance and behavior change. The result of this has been a bias toward solving performance issues using a variety of strategies that essentially boil down to a mix of motivation and discipline. This all seems fairly…

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The Science of Innovation Adoption

With higher revenues, lower costs and better market valuations, it pays to be an innovative firm. What’s more, the favorable impact of innovativeness is even stronger for really new innovations in comparison to incremental innovations, according to a 2012 study in the Journal of Marketing. So it pays even more…

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The Wild West of the Internet of Things

In recent years, the terms “omnichannel,” “cross-channel” and “multichannel” have evolved as hot-button terms for marketers striving to drive connections with the modern consumer. As our framework for channels and devices continues to broaden, so, too, does the strategy and technology stack needed to deliver the right content, in the…

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Ad Blocking: The Path We Have Chosen

Everyone is buzzing right now about ad-blocking technology. Apple is inserting it into the next version of iOS. The Washington Post is blocking ad blockers. Industry pundits are calling it a monumental shift and a huge opportunity. I am assuming that it’s only a matter of days before the presidential…

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Marketing’s Power

If you want to know what the power of inspired marketing means for an enterprise, look no further than the September issue of the Journal of Marketing. In the study “Marketing Department Power and Firm Performance,” authors Hui Feng, Neil A. Morgan and Lopo L. Rego establish a definitive means for…

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