American Marketing Association Philadelphia - Answers in Action™

Driving Revenue Through Relevance

Oracle’s recent acquisition of Maxymiser is a very smart move as it continues to build out its marketing cloud to compete with the likes of Adobe and Salesforce. Just as significant, this is part of its broader strategy to assemble the tools required to optimize the customer journey as the…

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3 Customer Engagement Secrets From Startups

I’ve worked for iconic brands, inspired startups and struggling institutions. From my first job at PepsiCo to my current role as president of a startup marketing agency, something unexpected happened along the way. I used to think that small, struggling brands should look to the “big guys” to learn how…

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The Power Of An Experience-Driven Brand

The Power of an Experience-Driven Brand

I have had the privilege of spending time with J.P. Kuehlwein, executive vice president of Frédéric Fekkai, to discuss his views about what’s next in the domain of brand management. After reading Rethinking Prestige Branding: Secrets of the Ueber-Brands, the book that he co-authored with Wolfgang Schaefer, global chief strategy officer at…

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The Digital Learning Race

The Digital Learning Race

As customers migrate more of their search and spending behaviors online, companies are following them. Results from the August 2015 CMO Survey indicate that companies expect to increase spending on digital marketing 12.8% over the next 12 months, while traditional advertising lags with a negative growth rate of -2.1%. Produced…

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