American Marketing Association Philadelphia - Answers in Action™

The New Marketing Leader

There is no doubt that the digital age has ushered in a new approach to how companies interact with clients and customers, and with it comes the need for never-before-seen skill sets. As companies attempt to keep pace with and surpass the competition, new C-suite positions are quickly emerging. Chief…

Read More

Why Marcom Is in the Driver’s Seat

Marketing communications strategy often is driven by business or organizational activities, such as product launches or upgrades, new service offerings, mergers or acquisitions, executive hires and other events controlled internally. But it’s a brave and confusing new communications world out there, and now is the time for marketing communications experts…

Read More