American Marketing Association Philadelphia - Answers in Action™

The Frankenstein Conundrum

“There is something at work in my soul which I do not understand. I am practically industrious—painstaking, a workman to execute with perseverance and labour—but besides this there is a love for the marvellous, a belief in the marvellous, intertwined in all my projects, which hurries me out of the…

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A Kinder, Gentler Brand

Now that the day-after (and week-after) quarterbacking on the Super Bowl and its advertisers has died down (one would hope), let’s reflect on where we go from here. Without a doubt, this year a number of brands decided to turn away from crass commercialism in favor of empathy. Yes, there…

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Solving the Agency/Client Stalemate

Agency/client tensions are not a new phenomenon. They have existed as long as there have been agencies and marketers. And now, with CMO tenures still at abysmal lows and loyalty to agencies still in flux, it’s difficult to determine who is responsible for addressing industry issues: the agency or the…

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Big Games, Big Opportunities

Some of the biggest brands in America did some great advertising during the Super Bowl Sunday night. Clearly, they’re not just buying a 30-second spot in the big game. They’re buying the social media and PR potential that comes with a well-executed plan. If I had their budgets, I may have…

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