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American Marketing Association Philadelphia - Answers in Action™

Is Our Love/Hate Relationship with Technology Changing?

It’s perennial. Corporate insights professionals worry that they face a diminished role—if not outright elimination as a team—driven in part by new technology. It’s reflected in annual barometers of the market insights business on whether and why professionals feel they do not have a seat at the table among leadership…

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Big Data Myths Debunked

For all the focus on Big Data and its opportunities, most marketers are far from realizing its potential. Here’s a dirty little secret: Marketing professionals are still plagued by bad information and an inability to use data to its full advantage. They’re struggling to create an omni-channel, personalized strategy that…

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Ad Blocking: The Path We Have Chosen

Everyone is buzzing right now about ad-blocking technology. Apple is inserting it into the next version of iOS. The Washington Post is blocking ad blockers. Industry pundits are calling it a monumental shift and a huge opportunity. I am assuming that it’s only a matter of days before the presidential…

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Tell Us How You Really Feel

Demographic and behavioral analytics traditionally have served as the foundation for delivering personalized, simplified customer experiences that satisfy consumers’ unique needs across multiple channels. These data sources have unlocked a trove of actionable insights into consumer interests, location and brand affinity, allowing marketers—and retailers, in particular—to better personalize the shopping…

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The Biggest Lie in Marketing

A friend recently commented on the hubbub around the Apple Watch (and the wearables category, in general), noting that most of the data provided by these devices is actually useless. Sure, we’re all counting steps and strides and hours slept, but we’re not really doing anything about it. And as…

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