Big Data Myths Debunked
For all the focus on Big Data and its opportunities,… Read More »Big Data Myths Debunked
Metrics
Ad Blocking: The Path We Have Chosen
Everyone is buzzing right now about ad-blocking technology. Apple is… Read More »Ad Blocking: The Path We Have Chosen
Customer Centricity: The Core of 21st-Century Business Growth
We live in an exciting time of unprecedented technological and… Read More »Customer Centricity: The Core of 21st-Century Business Growth
5 Ways That Concept Testing Data Informs Marketing Messaging
When it comes to concept testing, I’d argue that the… Read More »5 Ways That Concept Testing Data Informs Marketing Messaging
Market Intelligence Is Evolving. Are You Ready?
A director of market intelligence at a Fortune 50 company… Read More »Market Intelligence Is Evolving. Are You Ready?
Tell Us How You Really Feel
Demographic and behavioral analytics traditionally have served as the foundation… Read More »Tell Us How You Really Feel
The Biggest Lie in Marketing
A friend recently commented on the hubbub around the Apple… Read More »The Biggest Lie in Marketing
How to Ensure That Creativity Results in Conversion
When is a running shoe a piece of digital technology?… Read More »How to Ensure That Creativity Results in Conversion
Spotty Analytics Usage in the Era of Data-Driven Business
Analytics might be a term on the tip of every… Read More »Spotty Analytics Usage in the Era of Data-Driven Business
The Convergence Conundrum
We live in a cross-platform world. In an age of… Read More »The Convergence Conundrum