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American Marketing Association Philadelphia - Answers in Action™

Do Good, Better

Over the past few years, corporate social responsibility (CSR) has become a buzzword among brands—companies want consumers to know that, in both big and small ways, they are giving back to the community. Millennials are increasingly interested in CSR efforts, and brands are responding in kind. More and more studies…

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Why Marcom Is in the Driver’s Seat

Marketing communications strategy often is driven by business or organizational activities, such as product launches or upgrades, new service offerings, mergers or acquisitions, executive hires and other events controlled internally. But it’s a brave and confusing new communications world out there, and now is the time for marketing communications experts…

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