Over the past few years, corporate social responsibility (CSR) has become a buzzword among brands—companies want consumers to know that, in both big and small ways, they are giving back to the community. Millennials are increasingly interested in CSR efforts, and brands are responding in kind. More and more studies…
On a recent trip to another part of the country, driving through a residential area, my 12-year-old daughter asked me, “Why do all of the neighborhoods here have gates?” Her words, clear and inquisitive from the back seat, hung in the air for a few moments before I was able…
Marketing communications strategy often is driven by business or organizational activities, such as product launches or upgrades, new service offerings, mergers or acquisitions, executive hires and other events controlled internally. But it’s a brave and confusing new communications world out there, and now is the time for marketing communications experts…