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American Marketing Association Philadelphia - Answers in Action™

The Marketer’s Guide to Reddit

Reddit is a social media and news aggregation website that ranks content based on a voting system. People worldwide post content (usually links, but also original content), and other users can “upvote” or “downvote” posts, pushing the most interesting content to the top.  It’s a place where you can find…

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Customer Satisfaction: Benefits, Examples & Importance

Customer satisfaction is crucial to the success of your business. No matter how innovative your product or competitive your pricing, if your customers are ultimately unhappy, they’re not going to stick around. As such, it’s no surprise 45.9 percent of businesses surveyed in 2020 named customer experience as their number…

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The Ultimate Guide to Copywriting

Great copywriting can move mountains.  Think about the last time you bought something — what was it that sold you on the product or service?  The features, the benefits, or the price may have all played a part in your decision. But in reality, it was the copy that did…

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Which Call Tracking Metrics Are Important?

We live in a world inundated with advanced data. We’re tracking clicks, views, impressions, form completions, chatbot responses…the list goes on. One unique and often neglected area is call tracking metrics. By implementing a standard call tracking protocol, you’ll be able to learn more about your audience and maximize the…

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6 Advantages of Hyperbolic Discounting

You may not know what hyperbolic discounting is, but it has vast ramifications on society as a whole. Additionally, a lot of people do not use the power of hyperbolic discounting in conversion optimization. What Is Hyperbolic Discounting? Put simply, hyperbolic discounting happens when people would rather receive $5 right…

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