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American Marketing Association Philadelphia - Answers in Action™

The Ultimate Guide to Copywriting

Great copywriting can move mountains.  Think about the last time you bought something — what was it that sold you on the product or service?  The features, the benefits, or the price may have all played a part in your decision. But in reality, it was the copy that did…

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Which Call Tracking Metrics Are Important?

We live in a world inundated with advanced data. We’re tracking clicks, views, impressions, form completions, chatbot responses…the list goes on. One unique and often neglected area is call tracking metrics. By implementing a standard call tracking protocol, you’ll be able to learn more about your audience and maximize the…

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6 Advantages of Hyperbolic Discounting

You may not know what hyperbolic discounting is, but it has vast ramifications on society as a whole. Additionally, a lot of people do not use the power of hyperbolic discounting in conversion optimization. What Is Hyperbolic Discounting? Put simply, hyperbolic discounting happens when people would rather receive $5 right…

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5 Free Brand Logo Tools For Your Company

If you want your business to succeed, you’ll need to pay close attention to your brand strategy. And that strategy starts with a free brand logo. A strong brand creates instant recognition in the marketplace, especially amongst your customers. It also builds loyalty and shows you share your customer’s values.…

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How to Use Quizzes in Your Marketing Strategy

Using quizzes in your marketing strategy is one of the most underrated marketing moves. Seriously.  They are incredibly effective at generation leads, engaging your audience, and much more. But, it isn’t enough for me to just convince you to implement quizzes in your marketing strategy, so I’m going to show…

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7 Marketing Lessons from Eye-Tracking Studies

With the ability to take a lot of guesswork out of conversion rate optimization, eye-tracking software and heat maps can reveal some startling insights into increasing conversions (and avoiding sales killers) that can benefit every business. Here are 7 important eye-tracking studies that give a sneak peek into common browsing…

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What is App Store Optimization?

With over 4 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. This is why understanding app store optimization is so crucial. But what is app store optimization, and how can you make the most of…

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