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American Marketing Association Philadelphia - Answers in Action™

5 Free Brand Logo Tools For Your Company

If you want your business to succeed, you’ll need to pay close attention to your brand strategy. And that strategy starts with a free brand logo. A strong brand creates instant recognition in the marketplace, especially amongst your customers. It also builds loyalty and shows you share your customer’s values.…

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How to Use Quizzes in Your Marketing Strategy

Using quizzes in your marketing strategy is one of the most underrated marketing moves. Seriously.  They are incredibly effective at generation leads, engaging your audience, and much more. But, it isn’t enough for me to just convince you to implement quizzes in your marketing strategy, so I’m going to show…

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7 Marketing Lessons from Eye-Tracking Studies

With the ability to take a lot of guesswork out of conversion rate optimization, eye-tracking software and heat maps can reveal some startling insights into increasing conversions (and avoiding sales killers) that can benefit every business. Here are 7 important eye-tracking studies that give a sneak peek into common browsing…

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What is App Store Optimization?

With over 4 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. This is why understanding app store optimization is so crucial. But what is app store optimization, and how can you make the most of…

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A Guide to Behavioral Segmentation Marketing

Behavioral marketing has changed the way we market. But what should you know about it, and how do you get started? Let’s take a closer look. In the past, marketing to consumers based on actions, like how many pages they visited on a site, were rudimentary at best. These could…

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5 Genius Examples of QR Codes in Marketing

QR (Quick Response) codes remain a creative way to drive traffic and connect with your audience. But are they still useful in today’s ultra-digital era? Or have they gone the way of flip phones and pagers? As it turns out, QR codes are still a valuable tool for marketers. In…

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