skip to Main Content
American Marketing Association Philadelphia - Answers in Action™

How to Make Your Site Globally SEO-friendly

Putting effort into global SEO can unlock what is essentially a market of up to six billion people, but geo-targeting wisely, structuring SEO campaigns to these markets and identifying the impact each market can have on business success can lead to a huge conversion rates and ultimately global business growth.…

Read More

Do Good, Better

Over the past few years, corporate social responsibility (CSR) has become a buzzword among brands—companies want consumers to know that, in both big and small ways, they are giving back to the community. Millennials are increasingly interested in CSR efforts, and brands are responding in kind. More and more studies…

Read More

The Power of an Experience-Driven Brand

I have had the privilege of spending time with J.P. Kuehlwein, executive vice president of Frédéric Fekkai, to discuss his views about what’s next in the domain of brand management. After reading Rethinking Prestige Branding: Secrets of the Ueber-Brands, the book that he co-authored with Wolfgang Schaefer, global chief strategy officer at…

Read More

Performance Marketing Knows No Bounds

With a 16% growth rate that outpaces display advertising and digital marketing spend category growth rates, performance marketing—in which an advertiser pays based on actions derived from an ad, such as generating click-throughs or sales leads—is one of the fastest-growing online marketing channels. Forrester Research estimated that the channel would grow…

Read More

Inspiring ‘Next Practices’

I dream of a day when societies around the planet all have expanding and prospering middle classes, and that a certain quality of life is available to everyone. Inside of those vibrant economies will be the energy, innovation and force of marketing. In this dream, the esteem with which the…

Read More
Back To Top