We’ve all heard the conventional wisdom that has driven social media practice over the last several years: Content is king, and in the social media era, almost anyone can be a content producer. Therefore, anyone who wants to compete must start a blog, produce his own material, and market it…
On a recent trip to another part of the country, driving through a residential area, my 12-year-old daughter asked me, “Why do all of the neighborhoods here have gates?” Her words, clear and inquisitive from the back seat, hung in the air for a few moments before I was able…
With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a…
Wrapping up my series of posts on the “secrets” that I attribute to my success in marketing, here’s the third installment: 3. It’s All Math. “Social currency” is a relatively common concept in marketing and business these days, but I think about the concept in mathematical terms. Social currency refers…