skip to Main Content
American Marketing Association Philadelphia - Answers in Action™

Be Willing to Gamble on a Radical Idea

The need to be proactive—to “disrupt before you are disrupted”—is a common theme among management and consulting gurus. The reality, however, is very different. All strategic moves are, to a degree, reactive. Without change in the environment forcing management to react—rethink, modify and adapt their strategies—companies have no incentive to…

Read More
Back To Top