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American Marketing Association Philadelphia - Answers in Action™

Inspiring ‘Next Practices’

I dream of a day when societies around the planet all have expanding and prospering middle classes, and that a certain quality of life is available to everyone. Inside of those vibrant economies will be the energy, innovation and force of marketing. In this dream, the esteem with which the…

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Welcome to the AMA Blog

Welcome to the AMA’s new thought leadership blog. We’ve created a forum for expert ideas, opinions and commentary on the latest in marketing. Each week, we’ll bring you exclusive insights from AMA leaders, executives in marketing and research, and leading thinkers in academia who’ve so kindly stepped up to share…

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