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Using Customer Insights to Spark Transformations
July 14, 2020 @ 12:00 pm - 12:30 pm
About this Event
*This event is a webinar. Links will be provided to registrants prior to the event*
Times are changing. Transforming the way we work and the way we market is no longer a choice; it’s a reality. Marketing and customer insights can be an engine for this transformation.
Join marketing leader, innovator and contrarian Scott Seidewitz as he shares the power of customer insights to inspire change. He’ll show how the status quo creates powerful barriers to change, in organizations large and small. And he’ll walk us through two compelling case studies—one about a market leader struggling to stave off new competition, another about the challenges of bringing a disruptive technology to market—that demonstrate how marketers can use the voice of the customer to break down these barriers and transform organizations.
You’ll leave this webinar armed with techniques to use customer insights to drive breakthrough marketing strategy, overcome ingrained behaviors and be a leader in a changing business world.
About Your Speaker: Scott Seidewitz, Founder & Principal, The Seidewitz Group
New products and established brands alike suffer from misperceptions about how customers make decisions. Research that lacks predictive reliability and managers who depend on subjective decision-making don’t help. The result is billions in lost revenue.
For more than 20 years, marketing leader, innovator and contrarian Scott Seidewitz has been an evangelist for bringing scientific rigor to marketing and market research. From applying the science of memory and motivation to understanding customer decisions to developing probability-based predictive analysis, his innovations have consistently challenged the conventional wisdom. Scott is a graduate of MIT, ex-P&G branding expert and former political activist. He has delivered hundreds of millions in top line growth to companies large and small, including Merck, Gilead, Align Technology (makers of Invisalign), AliBaba, Intel and Intuit.