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Strategies for Maximizing Account Based Marketing

November 4 @ 12:00 pm - 1:00 pm

Join us for a conversation about Account Based Marketing!

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According to the AMA, Account-Based Marketing (ABM) continues to be a buzz word in B2B marketing. While the concept is good, like many popular trends, organizations treat ABM as tactical execution instead of a business strategy. ABM success depends on a compelling story that targets key, high-value audiences and encourages them to take action.

Our panel of leading marketing executives will answer questions like:

  • Why are companies using ABM as a strategy?
  • How do you get started with ABM?
  • How do you measure success with ABM?

You’ll learn from experts in the field and gain valuable insights on:

  • Understanding the role and benefits of implementing ABM
  • Planning and proposing ABM, or changes to current processes, to Sales teams
  • Evaluating and selecting tools to ensure success with ABM
  • Maximizing the use of ABM-specific software
  • Minimizing push-back on implementation from Sales team members
  • Demonstrating and leveraging effectiveness with current and new clients

Don’t miss this chance to improve your knowledge of this important business strategy!

Register Now

 

Our Speakers

Jen Leaver – Senior Global ABM Manager, Bazaarvoice, Austin, TX
Jen leads global ABM strategy at Bazaarvoice – a B2B SaaS company that powers brands and retailers to collect and display UGC across their e-Commerce ecosystem. An award-winning ABM strategist, Jen is a thought leader on aligning sales and marketing teams to grow strategic accounts through innovative ABM programs. A guest on industry leading B2B Marketing podcasts, Jen co-leads the Emerging CMOs circle on all things ABM in the Peak Community.

Amber Bogie – Director of Demand Generation, Plug Power, Austin TX
Amber has built out a Demand engine for the company’s Sales and Marketing organization that is supporting Plug Power’s Go to Market Team. An award-winning ABM & ABX Marketing Director, with several successful implementations under her belt, Amber has spent the last 5 years focusing on strategic implementations of Account Based Marketing. She is an active member of the PEAK community and co-leads an emerging CMO circle.

Mark Sekula, Senior Marketing Manager, Astrix Technology, LLC, Red Bank, NJ
Mark currently leads Marketing for the Quality Services area at Astrix Technology Group. During is 20+ years in various Marketing leadership roles at technology companies, Mark has been involved in the planning and successful execution of both traditional and Account-Based Marketing programs. A volunteer with the Philadelphia AMA, his career spans roles with IBM, Oracle, Tata Consultancy Services, as well as multiple smaller organizations.

Hussam Almukhtar, Sr Dir of Strategic Marketing, ZoomInfo, San Francisco, CA
Hussam AlMukhtar is the Sr. Director of Strategic Marketing at ZoomInfo, the world leading sales and marketing intelligence platform. An Account-Based Marketing practitioner and Marketing technologist, Hussam leads a team of marketers executing account-based marketing campaigns targeting Fortune 500 companies. An Engineer by education, he has been running Enterprise Marketing, traditional demand generation, digital advertising, and marketing operations teams for the past 8 years.

Matthew Roberts, Sr. Strategist, Swiftward, Philadelphia, PA
Matt is Principal Consultant at Swiftward, providing strategic planning, market penetration, expansion, and engagement programs to client companies. A past president of AMA Philadelphia, he is a recipient of two AMA Marketer of the Year Awards for Excellence in both Customer Specific Marketing and Corporate Branding. He has led agency and employer teams to success with emerging, established, and blockbuster brands, and guest lectures in Marketing at Philadelphia-area universities.

 

 

The Executive Leadership Series presents conversations among marketing experts on current topics and challenges facing marketing decision-makers. You’ll walk away with key insights and fresh perspectives from marketers at the forefront of our profession. Join us in person, bring your questions for the panel, and connect with marketers across our region and the nation. Tap into successful strategies and learn how to leverage marketing solutions proven effective for your peers..

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