Love, Greater Philly: Beyond the Bell, Steps & Cheesesteaks

The World Travel & Tourism Council (WTTC) estimates that the travel and tourism industry contributed $11.1 trillion to global GDP in 2024, representing 10% of the global economy.

The 5-County Philadelphia region welcomed 42.9 million visitors generating $12.4 billion in economic impact.

Greater Philadelphia is a diverse region, not only in its people but in the pockets of culture throughout the five-county region. In marketing the region, how do the regional travel bureaus promote each county, region, as one yet differently? What goes into making Greater Philadelphia a tourism destination?

Explore the powerful connection between tourism and economic development. This session will equip you with insights into how tourism drives growth and reveal the specific marketing strategies of Greater Philadelphia’s tourism bureaus.

Moderator:

• Katherine Bex, Asst. Professor of Instruction, Temple University, Klein College of Media & Communication

Panelists:

• Samantha Cole, Sr. Director of Marketing & Media Relations, Valley Forge Tourism & Convention Board, Valley Forge Tourism & Convention Board
• Nina Kelly, Director of Marketing & Communications, Chester County Tourism
• Ethan Blades, Sr. Director of Marketing, Visit Philadelphia
• Heather Walter, Sr. Marketing & Communications Director, Visit Bucks County
• Rob MacPherson, Exec. VP/Chief Marketing Officer, Visit Delaware County
  

Pricing:

• Member: $30
• Non-Member: $40
• Student: $15

Sponsored by: Lamar Advertising Company