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2024 Superbowl Smackdown
February 15 @ 6:00 pm - 9:00 pm
Register now for our biggest marketing event of the year: AMA Philadelphia’s annual Superbowl Smackdown at Conshohocken Brewing Company in King of Prussia!
This panel-style debate analyzes how well the top $5 million ad spots succeeded — from the point of view of an overall marketing strategy. Ads will be categorized, discussed by C-suite marketers from top companies in the Philly area, then put to an audience vote to determine who is the true marketing champion.
Further your career growth and ongoing professional development
Everyone loves the Superbowl and knows that advertisers spend millions for a 30-second spot. However, we are looking at the question – How effectively does the Superbowl ad fit into the existing marketing strategy of each company? Remember Marketing 101 the 4 P’s of Marketing – product, price, placement, promotion. Advertising is only one component of promotion and should dovetail with all the other efforts.
Ads will be categorized, discussed by C-suite marketers from top companies in the Philly area, then put to an audience vote to determine who is the true marketing champion.
This year’s panelists include:
Deb Silverman, an Executive Vice President of Brand Strategy, Inizio Evoke
Deb has more than 25 years of experience as a brand strategist in advertising, with more than half of it focusing on health and wellness. She brings a unique 360 perspective, having detoured onto the client side for four years, working as a Consumer Marketing Director at AstraZeneca.
Over the past 10 years at Evoke (now Inizio Evoke), she has been the strategic force behind DTC brands such Jardiance and Rexulti as well as OTC brands like Breathe Right and Plan B. Earlier in her career she was instrumental in developing brand strategy for blockbusters like Nexium and Crestor.
Deb started her career in New York, where she worked in brand planning and strategy for 15 years across a wide range of CPG products. What has remained constant through it all is her devotion to understanding the customer and uncovering the insights that are foundational to great creative work.
Brian Cavallucci, Associate Director, Advertising at Subaru
Brian Cavalucci has twenty plus years experience in the automotive industry, with a broad-based background in all areas of marketing, sales, training, customer service, community service, public relations and public speaking.
He has been Associate Director of Advertising at Subaru for eleven years, and as such, he is accountable for all budgets, programs, and performance related to national and dealer level advertising and creative production, national media planning, and diversity marketing.
He Initiates and manages the planning, development and production of all national advertising materials, including television commercials, print ads, digital ads, Brand Identity manuals, vehicle and lifestyle photography, internal production services and promotional item fulfillment, and multicultural assets.
Chris Johnson, Global Head of Marketing at AstraZeneca
Chris Johnson describes himself as a passionate healthcare marketing executive with a track record delivering business growth on new and mature products. He has twenty years of experience spanning consumer, OTC, and pharmaceutical products. He takes a customer-focused approach to marketing with strong grounding in business analytics and strategy combined with executional know-how.
His specialties include general management, new product launches, sales force management, brand management, positioning, advertising and promotion, OTC and consumer product marketing, healthcare, forecasting, managed care and patient marketing. And he has even managed Superbowl campaigns!
Moderator – Jim Thompson Professor at Temple University Fox School of Business and Former Global President & CEO at Ipsos ASIProfessor Thompson retired from a successful career in marketing. Today he shares his expertise and experience in the global economy to the next generation of marketers at Temple through our own Philly AMA Board of Directors.
At Ipsos ASI, a global market research firm based in France, he was originally recruited to turnaround this struggling business. Under his leadership, eventually the company achieved the #2 market position in the US and worldwide.
As Executive Vice President of Information Resources, Inc. he directed the unit representing 40% of company business with teams in 5 offices and in over 50 client locations.
At Quaker Oats, as Brand and Sales Manager, he was responsible for new product introductions and new promotional strategies for each brand.
The Smackdown
Twelve Superbowl ads will be chosen ahead of time – 2 ads from each of 6 industry categories, such as automotive, snack foods or online services.
Each ad will be played on overhead screens for everyone to view.
Panelists will comment and evaluate each ad and audience members will have a chance to rebut or ask questions.
Everyone votes and then the winners are tallied.
The Venue
Conshohocken Brewery has a friendly, tap room atmosphere with so many great beers on tap, selected wine choices, and delicious starters/snacks.
Your fee includes 2 beer/wine tickets and appetizers. Additional beer/wine are cash bar.
Interesting Tidbits about Super Bowl 2024
Last year Fox aired the Super Bowl and it was the highest viewed ever in Super Bowl history.
Super Bowl 2024 will be aired by CBS and also streamed by Paramount +
Last year thirty-second ad spots cost $5 million each. Super Bowl 2024 thirty-second ads cost $7 million. Advertisers are hopeful with CBS and Paramount + participating and all spots were sold early.
This is the first time the SuperBowl will be streamed, and it will be interesting to see how the streaming component will work, whether the companies will do different ads for the TV and online audiences, and how well the markets can be targeted.
Advertisers alway love big names. This year:
- Martin Scorsese is directing the SquareSpace ad, for their 10th year in the SuperBowl. SquareSpace is a website that creates websites for clients.
- Eric Andre will use his humor to represent the Drumstick Ice Cream brand.
- A “mystery celebrity” is posing for Pringle’s mustache logo and the company is relying heavily on social media with some followers already speculating about whose facial hair is in the frame.
Audience engagement and voting is a big part of the evening, so come ready to share your opinion!
Tickets are $50, which include appetizers and two drink tickets (pay as you go for additional food and beverage). Student rate is $15 (includes appetizers and soft drinks only).
AMA Members: check your inbox for a special code to get 20% off!