How Personalization Can Help You Close Leads and Win Customers (with Examples)
Remember the last time you landed on the Amazon homepage… Read More »How Personalization Can Help You Close Leads and Win Customers (with Examples)
Remember the last time you landed on the Amazon homepage… Read More »How Personalization Can Help You Close Leads and Win Customers (with Examples)
The marketing persona is a tried-and-true customer segmentation strategy that… Read More »How to Use Qualitative Research to Expand on Your Marketing Personas
Marketo, the lead nurturing platform, is one of the best… Read More »Lessons Learned From Integrating Marketo into a SaaS Marketing Strategy
It’s hard for digital marketers to ignore headlines claiming, for… Read More »What’s Old Is New Again: Outbound Marketing 2.0
Have you ever seen one of your favorite products shut… Read More »How the 80/20 Rule Affects Your Distribution Channels And Why It Matters to You
More leads, please. In most companies, it’s an ongoing process… Read More »Customer Data: The Solution to Lead Generation
As a marketer, you are always looking to do more… Read More »9 Ways For Marketers To Do Amazing Technical Things Without Knowing Code
In 1937 two organizations, The National Association of Marketing Teachers… Read More »A Defining Moment in Marketing History
Growth hacking is an evolution. Not a revolution. It takes… Read More »What the 1960s Can Teach You About Growth Hacking
You’ve heard that marketing automation can help you nurture leads,… Read More »Sell Like Amazon: 7 Examples of Triggered, Automated, and Personalized Marketing Campaigns You Can Set Up This Weekend