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American Marketing Association Philadelphia - Answers in Action™

Sell Like Amazon: 7 Examples of Triggered, Automated, and Personalized Marketing Campaigns You Can Set Up This Weekend

You’ve heard that marketing automation can help you nurture leads, increase your conversions, and grow your revenues… without spending more on advertising. According to Lenskold Group, 63% of companies that are outgrowing their competitors have adopted marketing automation. In the B2B world, DemandGen Report found that 67% of marketers see…

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5 Things to Know About Today’s SaaS Customer

Today’s SaaS customers are savvy. Old marketing tactics don’t excite them. And features disguised as benefits are easily recognized. As technology evolves, consumer behavior changes as well. Buyers expect quality products backed by efficient service. This is an opportunity for your business to experiment with new strategies and cater to…

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