Todays Industry Insider

One third of marketers believe personalization will be the most… Read More »“Hey $FNAME” is Dead. Here’s How to Personalize Marketing in 2017.

For digital marketers, it ain’t all sunshine and rainbows. There… Read More »The Power of Direct Mail in the Digital Age

Maintaining a customer base isn’t easy. With a slew of… Read More »Simple Customer Retention Tactics to Improve Your Sales Funnel

For brands to stay relevant in our fast-paced, mobile and… Read More »Learn From the Best: How Nordstrom, 1-800-Flowers and Sephora Pair Old School Marketing With New Marketing Technology

Market2Lead reports that “nurtured leads experience a 23% shorter sales… Read More »How to Streamline Lead Nurturing Campaigns With Customer Data

Optimizing the customer experience is a great way to get… Read More »5 Techniques to Help You Truly Understand Your Customers

When it comes to customer dissatisfaction, Spirit Airlines has consistently… Read More »95% Of Your Churn Should be Ignored. Here’s Why

Today’s economy is all about social proof. User-generated content (UGC)… Read More »User-Generated Content: The Secret Weapon for Your Next Email Campaign

Back in college, I visited to this run-down pizzeria shop… Read More »7 Laws of Sales Funnel Physics Every SaaS Business Needs to Know

The food industry is a $5.32 trillion dollar business. The… Read More »What SaaS Marketers Can Learn About Pricing From Menu Engineers