Sherice Jacob

It’s no secret that in 2018, like every year, marketers… Read More »Which Marketing Channels are Worth Focusing On in 2018?

It’s no secret that in 2017, like every year, marketers… Read More »Which Marketing Channels are Worth Focusing On in 2017?

2016 has been an exciting year full of unexpected booms… Read More »5 Surprising Marketing Predictions for 2017 – and What We’ve Learned from 2016

Much more than just a buzzword, disruptive marketing is changing… Read More »4 Ways Disruptive Marketing is Winning Over Customers

When it comes to attracting and retaining B2B customers, the… Read More »How to Create Value in Competitive B2B Markets

For marketers, the quest for branding that matters to consumers… Read More »The Little-Known Segmentation Issue that’s Directly Affecting Your Brand’s Relevance

When it comes to your email marketing, you likely spend… Read More »The One Little Known (but Scientifically Proven) Email Marketing Change You Can Make to Turbo-Charge Open and Click-Through Rates

The marketing persona is a tried-and-true customer segmentation strategy that… Read More »How to Use Qualitative Research to Expand on Your Marketing Personas

You know that when it comes to getting an unbiased,… Read More »Which Channels Do Customers Trust for Branded Content?

When it comes to lead generation, quality matters over quantity. But… Read More »Which Lead Generation Tactics Get the Best Results?