amaphila

Israeli researchers studied 200 of the best ads in 1999.… Read More »No More Hacks: Why Tired, Old, Boring Processes Can Make You a Better Marketer

Awful feeling, isn’t it? You’re struggling to find new opportunities… Read More »Stumped for Growth Ideas? Use Customer Support Data to Drive Revenue

I bet you’ve seen this sort of advice before… When… Read More »3 Unusual Tactics For Making Your Testimonials More Persuasive

Before we get started, let’s get one thing straight: If… Read More »Why You Need to Measure Brand Equity – and How to Do It