AI Innovation Roadmaps: Fueling Customer Value & Brand Differentiation

If we all have access to the same AI and machine learning tools, then it’s not the technology itself that sets us apart, it’s how we use it. Creative vision, problem-solving, and purpose-driven innovation are the new competitive edge. Yes, AI helps us work faster and smarter, but it can also unlock new ways for brands to show up for their customers with relevance, impact, and value.

Today, companies across the globe are experimenting with AI, piloting new applications, and discovering daily how to boost efficiency.  But in this session, we’ll shift the focus from productivity to possibility.

We’ll show what’s possible when we combine creative and technology for brand and marketing transformation. We’ll explore how AI can amplify discoverability, accelerate innovation, and guide you in developing an AI Innovation Roadmap that drives customer engagement, conversion, and loyalty. This is about using AI not just to streamline, but to inspire, to remove friction, reimagine experiences, and create brand moments that leave your competitors in the dust.

We’ll cut through the hype and focus on practical frameworks for prioritizing AI in your marketing stack. You’ll learn how to leverage your company’s unique values, data, and expertise to activate growth strategies and transformation pipelines that reshape how you deliver value to your customers today and into the future.

Speakers:

• Tessa Burg, Chief Technology Officer, Mod Op
• Aaron Grando, VP, Creative Innovation, Mod Op
• Patty Parobek, VP AI/ML Transformation, Mod Op

Cost:

In-person: Member: $35/ Non-Member: $50 – lunch will be provided

Virtual: Member: $15 / Non-member: $30