Continue watching. These two words are infamous in the world of video streaming. When consumers are hooked, they want more to watch. “Content marketers should consider the binging trend a sort of case study. All of the elements that make us binge are lessons,” says Kari Matthews, a content writer…
Remember the last time you landed on the Amazon homepage and saw a bunch of recommendations based on your browsing habits? Or that time when you got an email from your favorite airline thanking you by name and even mentioning your home city? This is the power of personalization. Personalization…
The marketing persona is a tried-and-true customer segmentation strategy that many companies rely on to get the big picture about the people they serve. At the same time, these marketers and their teams are gathering copious amounts of data from and about those customers. Because there is so much data…
Marketo, the lead nurturing platform, is one of the best tools for marketers to create long-term relationships with customers, from creating prospects to converting them into advocates. This “lead nurturing” is a proven tactic for moving prospects through a marketing funnel and improving customer engagement. For a SaaS business, which…
It’s hard for digital marketers to ignore headlines claiming, for example, “How Kraft Gets Four Times Better ROI From Content Than Ads.” That’s certainly an impressive figure — four times better ROI! — but those who take it at face value risk missing the bigger picture. More critical readers of…
Have you ever seen one of your favorite products shut down? I have personally seen products that are beautiful and useful yet they have a hard time finding customers. What is happening here? Developers and non-marketers like to believe that the best products will always win and that if “you…