5 Strategies to Entice Consumers to Binge-Watch Your Product Videos
Continue watching. These two words are infamous in the world… Read More »5 Strategies to Entice Consumers to Binge-Watch Your Product Videos
August 2016
How Personalization Can Help You Close Leads and Win Customers (with Examples)
Remember the last time you landed on the Amazon homepage… Read More »How Personalization Can Help You Close Leads and Win Customers (with Examples)
How to Use Qualitative Research to Expand on Your Marketing Personas
The marketing persona is a tried-and-true customer segmentation strategy that… Read More »How to Use Qualitative Research to Expand on Your Marketing Personas
Lessons Learned From Integrating Marketo into a SaaS Marketing Strategy
Marketo, the lead nurturing platform, is one of the best… Read More »Lessons Learned From Integrating Marketo into a SaaS Marketing Strategy
What’s Old Is New Again: Outbound Marketing 2.0
It’s hard for digital marketers to ignore headlines claiming, for… Read More »What’s Old Is New Again: Outbound Marketing 2.0
How the 80/20 Rule Affects Your Distribution Channels And Why It Matters to You
Have you ever seen one of your favorite products shut… Read More »How the 80/20 Rule Affects Your Distribution Channels And Why It Matters to You