May 2016

Onboarding never ends. Some SaaS teams may approach onboarding as… Read More »How to Retain Your Customer’s Attention Throughout the Onboarding Process

You know that customer retention is important for any company;… Read More »How To Use Net Promoter Score to Improve Retention and Drive Reviews for Your SaaS Product

Lead nurturing requires a human touch. According to MarketingSherpa, “79%… Read More »5 Winning Strategies for Using Human-Driven Lead Nurturing

For B2C businesses, content personalization is a no-brainer. Customers love… Read More »B2B and Content Personalization: Where We Are, Where We’re Heading

Research shows that segmented email campaigns possess a 14.25% higher… Read More »How Email Segmentation Sustains Customer Loyalty

One of the biggest concerns in this new age of… Read More »How “Small Data” Is Changing the Way We Market to Customers

Want more conversions? Increase the quality of your consumer interactions.… Read More »How to Perfect Your Customer Journey Maps to Increase Conversions

So you’ve launched an inbound campaign and started to attract… Read More »3 Ways Automated Lead Nurturing Can Supercharge The Sales Cycle

If you’re part of a marketing team, you know that… Read More »Why Your Marketing Planning Process Is A Mess (And How To Fix It)