Your brain contains approximately 100 billion neurons, which are the cells that enable you to process information. What makes these neurons exponentially more powerful is the electrical or chemical connections they create with one another through synapses – your brain actually houses approximately 2 ½ miles of neuronal network interconnections…
Remember back in simpler times when online advertising was just web and email? While the marketing was much simpler, the opportunities were also very limiting. You essentially could only reach the user while they were on their computer – and even then, countless other emails and ads were competing for…
By now, you’ve probably heard about SlideShare being a goldmine of leads that 85% of marketers are not even using. It’s highly underutilized compared to Facebook, Twitter, Instagram and the other social giants. In this post, I’m going to make a case for why you NEED to be using SlideShare…
Forrester Research found that “70% of CMO’s did not list retention as a top priority.” But in order for your SaaS to stay profitable, it’s critical for your business to retain more customers. Humans are creatures of habit. So, prove to your current customers that you’re worth the recurring subscription.…
The 2015 B2B Lead Generation Report found that “generating high quality leads is still the top issue for 59 percent of marketers.” Identifying qualified prospects is an ongoing responsibility for companies. And it shouldn’t be taken lightly. Most B2B purchases involve large sums of money, multiple decision makers and several…
You know the power of word-of-mouth advertising. In fact, you swear by it. But what marketers usually miss is that word-of-mouth advertising isn’t something that always has to happen completely organically. With a little strategy, you can encourage customers to spread the word. Online businesses that create referral programs can…
How do you measure customer engagement? If you’re like most marketers, it’s all about the revenue. And while revenue is important, much of what we think about customer engagement is changing considerably. For example, according to a recent report by eMarketer, most executives look at metrics like clicks, conversions, shares…