American Marketing Association Philadelphia - Answers in Action™

Why Connected Cars Matter to Marketers

The “connected car” is a widely discussed and buzzworthy topic–however, it also happens to be a widely misunderstood and undefined topic. Ask one person, and his definition of connected car might reference headline-grabbing stories about Google’s self-driving vehicles. Ask another person, and her definition might reference playing music from Pandora…

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Structuring for Success

Getting closer to the customer is the goal of every business these days. Today’s social networked, device-driven, always-on world makes it possible for companies to know more about customers and be in better touch with them than ever before. The problem is that most companies face big stumbling blocks that…

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5 Must-Know Sales and Marketing Predictions for 2016

Each year brings new possibilities, and with that, a new set of resolutions. In 2015, we saw major growth in the sales industry, with a particularly relentless onslaught of new and excellent sales-development-focused technologies. With this in mind, 2016 will be more important than ever for the sales and marketing…

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