American Marketing Association Philadelphia - Answers in Action™

The Ultimate Form of Content Marketing

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a…

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Tell Us How You Really Feel

Demographic and behavioral analytics traditionally have served as the foundation for delivering personalized, simplified customer experiences that satisfy consumers’ unique needs across multiple channels. These data sources have unlocked a trove of actionable insights into consumer interests, location and brand affinity, allowing marketers—and retailers, in particular—to better personalize the shopping…

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The Biggest Lie in Marketing

A friend recently commented on the hubbub around the Apple Watch (and the wearables category, in general), noting that most of the data provided by these devices is actually useless. Sure, we’re all counting steps and strides and hours slept, but we’re not really doing anything about it. And as…

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