American Marketing Association Philadelphia - Answers in Action™

Ad Law in the Digital Age

It’s a well-known fact in marketing and advertising that even the most brilliant and well-planned marketing campaigns can result in legal problems if they contain any claims that could be construed as false or misleading. However, many of the updates and nuances to advertising law these days are less well…

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Equipped to Win

When I was in college, my older brother’s friend in a golf foursome advised me: “Russ, 90% of the people you will encounter in business are deadbeats. Wake up, show up and follow up, and you will have those 90% in your rearview mirror before your first good idea.” Forty…

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Curiosity and Gratefulness

In my last three posts, I shared three of the concepts that have enabled my teams’ successes in marketing: design targeting, tension-based creative briefs, and grounding the concept of social currency in mathematical business impacts. You might describe these as marketing practices. However, to be successful, you need more than…

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The Value Of Social Currency

The Value of Social Currency

Wrapping up my series of posts on the “secrets” that I attribute to my success in marketing, here’s the third installment: 3. It’s All Math. “Social currency” is a relatively common concept in marketing and business these days, but I think about the concept in mathematical terms. Social currency refers…

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