I’m a perfectionist and it can be hard to put pen to paper—or fingers to keyboard—and write something. Take this blog, for example: I’m thrilled to have finally made the commitment to undertake this ongoing open letter because I’ve been procrastinating about doing so for years. Apparently, there are more…
As the new leader of the American Marketing Association, it is a privilege to have your attention. I hope that you’ll stick with me because if you’re a professional marketer, academic scholar or aspiring student, my purpose in life is to inspire you, and to spur you on to greater…
I dream of a day when societies around the planet all have expanding and prospering middle classes, and that a certain quality of life is available to everyone. Inside of those vibrant economies will be the energy, innovation and force of marketing. In this dream, the esteem with which the…