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American Marketing Association Philadelphia - Answers in Action™

The Convergence Conundrum

We live in a cross-platform world. In an age of streaming video and social media, digital content is accessible to consumers in many ways. According to Google Analytics, more than a third of all U.S. consumers own multiple digital devices (desktop/laptop computer, tablet and smartphone) and they seamlessly move from…

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Ad Law in the Digital Age

It’s a well-known fact in marketing and advertising that even the most brilliant and well-planned marketing campaigns can result in legal problems if they contain any claims that could be construed as false or misleading. However, many of the updates and nuances to advertising law these days are less well…

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Equipped to Win

When I was in college, my older brother’s friend in a golf foursome advised me: “Russ, 90% of the people you will encounter in business are deadbeats. Wake up, show up and follow up, and you will have those 90% in your rearview mirror before your first good idea.” Forty…

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Curiosity and Gratefulness

In my last three posts, I shared three of the concepts that have enabled my teams’ successes in marketing: design targeting, tension-based creative briefs, and grounding the concept of social currency in mathematical business impacts. You might describe these as marketing practices. However, to be successful, you need more than…

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The Value of Social Currency

Wrapping up my series of posts on the “secrets” that I attribute to my success in marketing, here’s the third installment: 3. It’s All Math. “Social currency” is a relatively common concept in marketing and business these days, but I think about the concept in mathematical terms. Social currency refers…

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Employing Empowerment

I’m a perfectionist and it can be hard to put pen to paper—or fingers to keyboard—and write something. Take this blog, for example: I’m thrilled to have finally made the commitment to undertake this ongoing open letter because I’ve been procrastinating about doing so for years. Apparently, there are more…

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Fostering Success

As the new leader of the American Marketing Association, it is a privilege to have your attention. I hope that you’ll stick with me because if you’re a professional marketer, academic scholar or aspiring student, my purpose in life is to inspire you, and to spur you on to greater…

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Inspiring ‘Next Practices’

I dream of a day when societies around the planet all have expanding and prospering middle classes, and that a certain quality of life is available to everyone. Inside of those vibrant economies will be the energy, innovation and force of marketing. In this dream, the esteem with which the…

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