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American Marketing Association Philadelphia - Answers in Action™

We are pleased to introduce the judges for this year’s Movers and Shakers Award.



Jenna Armato

Jenna M. Armato, Vice President Recognition Programs, AMA Philadelphia
Jenna is the Chief Empowerment Officer for Attract, Engage, Inspire, LLC. In this role, Jenna is a Speaker, Coach and Trainer who helps individuals dig deep within themselves and develop plans for personal growth that stretch well beyond comfort zones. She provides businesses, non-profits and youth organizations with education in leadership development and effective communication – to create cultures in which people are deeply excited to go to work each day and to help shape today’s youth into tomorrow’s leaders. Jenna brings 20 years of experience in Marketing and Advertising to this role.

Bob Clark

Mr. Clark is the Vice President of Herr Foods where he leads a team of talented marketers in planning, branding, innovation, and expansion initiatives for one of our region’s most recognized, beloved, and fastest growing, food companies. Mr. Clark’s own rise as a Marketing star included leadership roles at sector leaders Sara Lee, Kellog’s and Lipton. As the owner of his own firm, 24k Marketing, his consumer packaged goods Marketing expertise has assisted SC Johnson and other clients. He is a past President of the Philadelphia chapter of the Marketing Executives Networking Group. As an Adjunct Professor in Drexel University’s LeBow College of Business, Mr. Clark lent his insights and expertise in Brand and Reputation Management to rising stars in the school’s MBA program. He received his own MBA from Drexel University and is a graduate of the University of Rhode Island College of Business Administration.

Gerardo I. (Gerry Lopez)

Gerry Lopez, President and Chief Executive Officer of Extended Stay America, is a global business executive with over three decades of experience leading transformations and creating shareholder value. Throughout his career he has worked in diverse businesses and industries including Hospitality (Extended Stay America), Entertainment (AMC Theatres), Multi-Unit Retail (Starbucks), Food & Beverage (PepsiCo, International Home Foods), Consumer Packaged Goods (Procter & Gamble) and Supply Chain (Handleman Company). In various capacities he has done business in North America, Asia, UK, EU, and Latin America.

Gerry received his Master’s degree in Business Administration from Harvard University’s Graduate School of Business and his Bachelor’s degree in Business Administration, with a major in Marketing, from The George Washington University.

Dawn Pelon

Dawn Pelon has over 20 years of experience in the integrated brand and channel marketing communications industry. She has worked with industry-leading companies in the automotive, manufacturing, agricultural, and technology sectors such as CNH Industrial (New Holland), Mercedes-Benz, Navistar, Ford Motor Company, General Motors, Lenovo, AOL and consulting companies Carlson Marketing Group and Maritz Performance Improvement Company. She is currently a Managing Partner of strategic marketing firm Think3 Marketing. Dawn shows leadership qualities in both her business and professional life as frequent industry conference speaker and as a past five-year Board member of the Philadelphia American Marketing Association. She received her master’s from Michigan State University and her undergraduate from the University of Michigan.

Matt Roberts

Mr. Roberts is Managing Director of Swiftward, providing strategic planning, market research and customer engagement programs for clients in the pharmaceutical, nutritional, life science and biosafety sectors. He was formerly Vice President for National Sales & Marketing for Quip Laboratories, Senior Consultant at marketing consultancy MJRC, VP Product Development & Marketing for InfoMedTek, and Director of CenturyLink’s National Healthcare Solutions Center.

A past President of the American Marketing Association’s Philadelphia chapter, Mr. Roberts served on the PennJerDel Bank Marketing Association Board. He has received the Philadelphia AMA’s Marketer of the Year Award for excellence in both Customer Specific Marketing and Corporate Branding. He has served as a judge for both professional AMA chapters nationally, and Philadelphia-area university competitions. He is a graduate of The George Washington University.


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