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DTSTART;TZID=America/New_York:20220215T180000
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DTSTAMP:20260618T232459
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UID:4017-1644948000-1644958800@amaphiladelphia.com
SUMMARY:Superbowl Smackdown 2022
DESCRIPTION:All the excitement and creativity of the big game\, minus the tackling. \nABOUT THE EVENT\nOne of AMA Philadelphia’s most highly anticipated events\, the Superbowl Smackdown features a panel-style\, post-event analysis of this year’s ads from the biggest advertising event of the year! \nOur 2022 Smackdown panel features marketers from Fortune 100 companies and tier one agencies. They provide unique insights and critical analysis of this year’s ads\, as components of comprehensive marketing campaigns. YOU get to weigh in alongside our panel by voting for your favorites! \nSEE YOU ONLINE AT SMACKDOWN 2022\nSuperbowl Smackdown has long been a favorite networking event and homecoming for members and volunteers alike. This year’s event will be 100% virtual. Zoom links will be sent to all registrants prior to the event. \n  \nRegister Today \n  \n \nPRE-SMACKDOWN CHALK TALK\nBefore our panel of “Monday morning marketing quarterbacks” take their positions\, join Smackdown moderator Michael Solomon as he shares more on his recent publication – The New Chameleons: How to Connect with Consumers Who Defy Categorization (Kogan Page). Michael reveals how consumers’ evolving relationships with marketers and brands require a different mindset in today’s fragmented sales environment. This is an interactive conversation in which questions are encouraged\, especially from collegiate chapter members. \n  \n \n  \nRegister Today \n\n2022 COMPETITIONS\nFor Collegiate Chapters: AMA Philadelphia announces the return of The Philly Bowl for 2022!\nWe’re proud to announce the 2022 Philly Bowl\, our ivy covered competition for AMA collegiate chapters that coincides with Smackdown.  In this competition the rules are as few as they are simple: The collegiate chapter with the highest number of members in attendance at Superbowl Smackdown wins a prize worth far more than bragging rights.  As in years past\, the winning collegiate chapter wins an on-campus event (which can be virtual) comprised of: \n  \n\nA State of Marketing Update from the AMA Philadelphia Chapter President\nA Q&A session on what’s going on in marketing and secrets for landing a job in marketing as an undergrad and as a graduating senior.\nIndividual resume critiques and interviewing tips from both chapter leaders and a professional in a recruiting / HR capacity who searches and places candidates for jobs in marketing. This last prize is exclusive to registered AMA Collegiate chapter members only.\n\nThe winning chapter is determined by the number of members in attendance as of Smackdown’s kick-off so get your collegiate chapter members registered ASAP to ensure your delegation is in the running.  Past winning chapters include: Rutgers University Camden\, St. Joseph University\, and Drexel University. You gotta be in it to win it! \nFor Professional Chapters: AMA Philadelphia announces the inaugural Professional Chapters Visitor Cup!\nIn the venerable tradition of Philadelphia’s world renowned marketer\, Benjamin Franklin\, we are committed to capturing lightning in a bottle no matter the weather.  Just as Mr. Franklin turned a lightning storm into an opportunity to experiment with electricity\, the Philadelphia chapter is experimenting with taking our event national\, virtually\, during this socially inclement pandemic.\nThe AMA professional chapter with the largest delegation registered for Superbowl Smackdown will receive much more than a cup!  It’s a gift box chock-full of Philly’s most delectable delights to share among your members.  That’s right!  A box brimming with: \n\nFreshly baked Philly soft pretzels and bagels\,\nPhiladelphia-brand cream cheese\,\nA selection of delicious Tastykake pastries\,\nBags of Utz Potato Chips and Herr’s Fire Roasted Sweet Corn Popcorn\,\nAnd the crowning culinary jewel: a package of Habbersett Scrapple!\n\nThe winning chapter will be determined by the number of members (greater than 3) in virtual attendance as of Smackdown’s kick-off\, so get your professional chapter members registered ASAP to ensure your chapter is in the running. You gotta be in it to win it! \n  \nRegister Today \n\nOUR SPONSORS\nThank you to our sponsor\, Out of the Blue Productions and special thanks to Kyle Foor\, Editor!\n \n\n  \nRegister Today
URL:https://amaphiladelphia.com/event/super-bowl-smackdown-5/
LOCATION:AMA Philadelphia Webinar
CATEGORIES:Events,Signature Events,Webinars
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DTSTART;TZID=America/New_York:20211117T130000
DTEND;TZID=America/New_York:20211117T140000
DTSTAMP:20260618T232459
CREATED:20211007T112702Z
LAST-MODIFIED:20211022T184819Z
UID:3971-1637154000-1637157600@amaphiladelphia.com
SUMMARY:Email Deliverability 101
DESCRIPTION:90% of all email doesn’t get delivered to the inbox.\nThis is a statistic that rocks the world of email marketers on a daily basis. Since Covid\, the value of an email has shot up by 5x. Don’t get lost in the spam folder. Learn how to create an email marketing program that wins for your business. \nJoin Adrian Patel\, CEO of MailMonitor.com and Justin Stone of the AMA as they discuss the fundamentals of email deliverability and how to win big by connecting to your customers by reaching the inbox. \nRegister Now \n*This event is a webinar. A Zoom link will be provided to registrants prior to the event* \n  \nAbout Your Speaker\nAdrian Patel\, CEO of MailMonitor \nAdrian Patel is an entrepreneur in the Email Marketing technology space. His passion is in helping companies remove obstacles between them and their customers to effectively reach their audience. In 2016\, Adrian was hired as VP of Growth at MailMonitor.com\, a leader in the Email Deliverability Analytics space. After improving the product by adding features critical to the work of email marketers the company scaled massively. In 2020\, Adrian became a managing partner and now leads the MailMonitor team as CEO. MailMonitor is a 12 year old provider of Email Deliverability Analytics\, Professional Services\, and offers tools to monitor and manage Sender Reputation and Sender Authentication. Learn more at mailmonitor.com \n  \nDon’t miss this FREE event – reaching your customers has never been more important! \nRegister Now
URL:https://amaphiladelphia.com/event/email-deliverability-101/
LOCATION:AMA Philadelphia Webinar
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://amaphiladelphia.com/wp-content/uploads/2021/10/Email-Deliverability-101.png
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DTSTART;TZID=America/New_York:20210422T140000
DTEND;TZID=America/New_York:20210422T150000
DTSTAMP:20260618T232459
CREATED:20210410T135431Z
LAST-MODIFIED:20210410T135611Z
UID:3697-1619100000-1619103600@amaphiladelphia.com
SUMMARY:Leveraging Behavioral Awareness to ROCK Your RESULTS
DESCRIPTION:*This is a virtual event. Links will be provided to registrants prior to the start time.* \nWhat if you could gain a deeper understanding of your natural wiring so you could operate with maximum effectiveness – understanding your decision making style\, the way you respond to challenges\, to stress\, to other people? \nWhat if you could gain a deeper understanding of the people around you – their communication styles\, their motivators\, their behavioral patterns – so you could yield the most positive\, productive outcomes? \nYou can! \nJoin us for a discussion about 4 distinct behavioral styles and learn some ways you can: \n\nMassively up-level your ability to communicate\, connect\, and collaborate!\nGain a deeper understanding of yourself and develop growth strategies to maximize your effectiveness\n\nAbout Your Speaker: Jenna Armato\nJenna Armato is a Growth & Success Coach. She joined the John Maxwell Team in 2017 with the mission to help people GROW. She coaches\, individuals\, businesses and non-profits in Leadership Development\, Personal Growth and Positive Mindset. \nJenna is a John Maxwell Certified Coach\, Speaker\, and Trainer she is a licensed teacher through the Empowered Living Community\, and is certified in DISC Behavioral Analysis. \nPrior to becoming a Growth & Success Coach\, Jenna spent 20 years working in corporate Marketing and Advertising. She has served in a Board Leadership capacity for AMA Philadelphia for over 10 years. Jenna also serves on the John Maxwell Team President’s Advisory Council\, and on the Board of TriCounty Community Network. She serves as an Ambassador for the TriCounty area Chamber of Commerce\, and is a charter member of the WomenWillpower organization. \nClick here to register!
URL:https://amaphiladelphia.com/event/leveraging-behavioral-awareness-to-rock-your-results/
LOCATION:Online Event
CATEGORIES:Webinars
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DTSTART;TZID=America/New_York:20210414T180000
DTEND;TZID=America/New_York:20210414T190000
DTSTAMP:20260618T232459
CREATED:20210312T203613Z
LAST-MODIFIED:20210410T135718Z
UID:3615-1618423200-1618426800@amaphiladelphia.com
SUMMARY:Virtual Revolution: Maximize Your Impact
DESCRIPTION:Maximize Your Impact in 2021 Online Events & Meetings with a Planned Presence\, Dynamic Content & Interactive Broadcasts\n\n\n\n\n\nAbout this Event\n\n\n*This is a virtual event. Links will be provided to registrants prior to the start time.* \nIn 2020\, marketers had to quickly adjust to virtual meetings – getting by with whatever workarounds they could manage. \nIn 2021\, marketers like you can take the lead and thrive by crafting highly memorable virtual experiences featuring high-impact speaker strategies\, dynamic content and interactivity techniques. \nPresentation expert Luke Goetting will share virtual strategies for: \n  \nPlanned Presence \nBe strategic about how your speakers appear on-camera! Break from the “hunched over laptop” norms and evaluate how standing\, gesturing and eye-contact can help your speakers establish stronger connections with virtual attendees. \n  \nDynamic Content \nMaximize alignment between what your speakers have to say and what your audience wants to hear! Discover how a fine dining approach to presentations leverages a compelling message\, modular content and slide navigation to craft a memorable\, custom experience for virtual meeting attendees. \n  \nInteractive Broadcasts \nWith the digital world at our fingertips\, there are so many ways marketers can drive engagement in virtual events and meetings: live polls\, virtual webcam software\, democratized Q&A and more. Explore how simple applications of technology can fundamentally alter the attendee experience. \n  \nYou’ll leave this workshop with practical\, actionable insights to make your virtual conferences\, All-Hands meetings and client consultations highly compelling experiences – and you won’t need to be a technical guru to make it happen. \nSee you online! \n  \nAbout Your Speaker: \nLuke Goetting is an award-winning presentation specialist and director of Puffingston Presentations – a presentation agency based in Austin\, Texas. \nGoetting specializes in crafting dynamic\, interactive presentation experiences for tech companies and has developed keynotes for CES keynotes\, SXSW Accelerator winners\, TEDx speakers and executives at Dell\, IBM\, Siemens\, Western Union and SAP Concur. \nPrior to Puffingston Presentations\, Goetting was Sales Manager at RSI Video Technologies where he developed real-world presentation techniques his team incorporates today with speakers and companies around the world. \nGoetting is a winner of the Best Business Prezi award and a certified Prezi Expert. \n\n\n\n\n  \nCost: \nAMA Member: Free \nNon – AMA Member: $5.00 \nClick here to register!
URL:https://amaphiladelphia.com/event/virtual-revolution-maximize-your-impact/
LOCATION:Online Event
CATEGORIES:Webinars
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DTSTART;TZID=America/New_York:20210325T140000
DTEND;TZID=America/New_York:20210325T150000
DTSTAMP:20260618T232459
CREATED:20210215T031157Z
LAST-MODIFIED:20210325T003739Z
UID:3469-1616680800-1616684400@amaphiladelphia.com
SUMMARY:Google Analytics for Beginners and Advanced
DESCRIPTION:  \nAn overview of how to use Google Analytics for your business. \nAbout this Event\n*This is a virtual event. Links will be provided to registrants prior to the start time.* \nIn this deep dive of Google Analytics\, IQ Certified Ben Holland\, discusses what you need to know to become an analytics pro. \nThis webinar will cover the admin section of the platform letting you know how to filter out company IPs\, clean up your data\, how to use views and more. We’ll review what the front end of analytics does and what to pay attention to. \nWe’ll then go over how to solve a very common occurrence: a spike in your traffic Finally\, you’ll learn how to implement Google Analytics with Google Tag Manager and report using Google Data Studio. \nAbout The Presenter:\nBen Holland has 15 years of experience in entrepreneurship and marketing. He has worked as a sole contractor and a leader of 15+ people teams\, creating and leading the budget and marketing plans. He has been blessed to win 9 marketing awards and many national PR opportunities; most notably an appearance in the front page of The New York Times. He has had great mentors from his time on four different marketing boards and was honored to be present of the American Marketing Association in Phoenix. He is a goal-oriented\, data-driven businessman who welcomes any challenge.
URL:https://amaphiladelphia.com/event/google-analytics-webinar/
CATEGORIES:Webinars
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DTSTART;TZID=America/New_York:20210303T110000
DTEND;TZID=America/New_York:20210303T120000
DTSTAMP:20260618T232459
CREATED:20210111T140036Z
LAST-MODIFIED:20210215T031427Z
UID:3466-1614769200-1614772800@amaphiladelphia.com
SUMMARY:AMA Philadelphia Young Professionals Webinar: Digital Marketing in 2021
DESCRIPTION:Explore what digital marketing will look like in 2021 and beyond.\n\n\n\n\n\nAbout this Event\n\n\n*This event is a webinar. A Zoom link will be provided to registrants prior to the event* \nDigital Marketing in 2021\nDigital marketing is no longer a “nice to have” for companies. It’s now a key part of any marketing mix and is now more important than ever considering our digitally-run world. In this presentation “Digital Marketing in 2021\,” you’ll hear from Kristen Bachmeier\, the Director of Operations for a digital agency\, about what digital marketing looks like in 2021 and beyond. \nTopics that will be covered include: \n\nSearch engine optimization\nLocal search\nGoogle Ads\nSocial media\nWebsites\nADA compliance\n\nThis information will help you either get on the path to learning more about digital marketing or to enhancing your own business’s digital marketing efforts. \nAbout Your Speaker:\nKristen Bachmeier – Director of Operations\, Atilus \n\n\n\nKristen Bachmeier is the Director of Operations for Atilus\, a digital marketing company headquartered in Fort Myers\, Florida. Kristen holds a BS in Marketing from Florida Gulf Coast University and has been with Atilus since 2012. Her background encompasses Google Ads\, SEO\, social media marketing\, content writing\, website planning\, operations\, and more. Atilus was founded in 2005 and has helped thousands of clients in Florida and across the US with their websites and digital marketing efforts. \n  \nAMA Philadelphia Young Professional Series\nThis series is designed for recent graduates\, professionals looking to start a marketing career\, and fresh marketers wishing to expand their knowledge of best practices. \nJoin us for presentations and discussions from industry experts who will help expand your network and marketing knowledge. Explore topics and sharpen skills including: how to create a personal brand\, how to write a compelling resume\, and how to get started in the marketing industry. These webinars are geared towards helping Young Professionals find their dream job and set themselves up for a successful future in marketing. \nStay tuned via our newsletter and LinkedIn for future event announcements!
URL:https://amaphiladelphia.com/event/ama-philadelphia-young-professionals-webinar-digital-marketing-in-2021/
CATEGORIES:Webinars,Young Professionals Series
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DTSTART;TZID=America/New_York:20210223T190000
DTEND;TZID=America/New_York:20210223T203000
DTSTAMP:20260618T232459
CREATED:20210211T135541Z
LAST-MODIFIED:20210215T031515Z
UID:3463-1614106800-1614112200@amaphiladelphia.com
SUMMARY:AMA Philadelphia Virtual Event: 3 Questions to Supercharge Your Momentum
DESCRIPTION:Join us for an interactive discussion with Jenna Armato\, Growth Success Coach!\n\n\n\n\n\nAbout this Event\n\n\n*This is a virtual event. Links will be provided to registrants prior to the start time.* \nJenna will be sharing 3 questions designed to boost your momentum\, move priorities forward with laser focus\, and maximize learning lessons as massive opportunities for growth. \nWhether you’re looking to facilitate growth within your business\, within your team\, or within your career development journey\, Jenna will be sharing a powerful practice you can leverage for continuous intentional growth and keep your momentum going strong. \nMeet and connect with fellow members of the marketing community and gain a dynamic framework that provides a powerful platform for growth! \nAbout Your Speaker: Jenna Armato \nJenna Armato is a Growth & Success Coach \nShe joined the John Maxwell Team in 2017 with the mission to help people GROW. She coaches\, individuals\, businesses and non-profits in Leadership Development\, Personal Growth and Positive Mindset. \nJenna is a John Maxwell Certified Coach\, Speaker\, and Trainer she is a licensed teacher through the Empowered Living Community\, and is certified in DISC Behavioral Analysis. \nPrior to becoming a Growth & Success Coach\, Jenna spent 20 years working in corporate Marketing and Advertising. She has served in a Board Leadership capacity for AMA Philadelphia for over 10 years. Jenna also serves on the John Maxwell Team President’s Advisory Council\, and on the Board of TriCounty Community Network. She serves as an Ambassador for the TriCounty area Chamber of Commerce\, and is a charter member of the WomenWillpower organization.
URL:https://amaphiladelphia.com/event/ama-philadelphia-virtual-event-3-questions-to-supercharge-your-momentum/
CATEGORIES:Webinars
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201118T173000
DTEND;TZID=America/New_York:20201118T183000
DTSTAMP:20260618T232459
CREATED:20201023T144931Z
LAST-MODIFIED:20201027T144422Z
UID:3136-1605720600-1605724200@amaphiladelphia.com
SUMMARY:Customer Experience "Fact or Fiction"
DESCRIPTION:AMA Philadelphia and InnerView present a panel-style discussion focused on trends in customer experience.\n\n\n\n\n\n\nAbout this Event\n\n\nThe topic of Customer Experience (or “CX”) has exploded in 2020. With so much more attention being paid to CX due to changes in consumer habits\, it is hard to know what headlines or stats to believe. \nIn this virtual panel discussion\, we will play “fact or fiction” with some top CX professionals to find out which trends are hype and which ones are worthy of attention. Viewers will leave with a better understanding of how the CX landscape is evolving and how it is impacting brands today and into the future. \nModerator:\nThe session will be hosted and moderated by Chris Wallace\, a marketing and customer experience strategist and founder of InnerView Group. \nFeatured Guests:\n\nCelia Moncholi\, EVP\, Head of Customer and Employee Experience\, TD Bank\nRob Simek\, Executive Director\, Xfinity Customer Service Communications\nTrina Barta\, Customer Experience & Dealer Integration for Cadillac
URL:https://amaphiladelphia.com/event/customer-experience-fact-or-fiction/
CATEGORIES:Events,Webinars
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200714T120000
DTEND;TZID=America/New_York:20200714T123000
DTSTAMP:20260618T232459
CREATED:20200612T160438Z
LAST-MODIFIED:20200708T131730Z
UID:3056-1594728000-1594729800@amaphiladelphia.com
SUMMARY:Using Customer Insights to Spark Transformations
DESCRIPTION:AMA Philadelphia Webinar: Using Customer Insights to Inspire Transformation\n\n\n\n\n\n\nAbout this Event\n\n\n*This event is a webinar. Links will be provided to registrants prior to the event* \nTimes are changing. Transforming the way we work and the way we market is no longer a choice; it’s a reality. Marketing and customer insights can be an engine for this transformation. \nJoin marketing leader\, innovator and contrarian Scott Seidewitz as he shares the power of customer insights to inspire change. He’ll show how the status quo creates powerful barriers to change\, in organizations large and small. And he’ll walk us through two compelling case studies—one about a market leader struggling to stave off new competition\, another about the challenges of bringing a disruptive technology to market—that demonstrate how marketers can use the voice of the customer to break down these barriers and transform organizations. \nYou’ll leave this webinar armed with techniques to use customer insights to drive breakthrough marketing strategy\, overcome ingrained behaviors and be a leader in a changing business world. \nAbout Your Speaker: Scott Seidewitz\, Founder & Principal\, The Seidewitz Group \nNew products and established brands alike suffer from misperceptions about how customers make decisions. Research that lacks predictive reliability and managers who depend on subjective decision-making don’t help. The result is billions in lost revenue. \nFor more than 20 years\, marketing leader\, innovator and contrarian Scott Seidewitz has been an evangelist for bringing scientific rigor to marketing and market research. From applying the science of memory and motivation to understanding customer decisions to developing probability-based predictive analysis\, his innovations have consistently challenged the conventional wisdom. Scott is a graduate of MIT\, ex-P&G branding expert and former political activist. He has delivered hundreds of millions in top line growth to companies large and small\, including Merck\, Gilead\, Align Technology (makers of Invisalign)\, AliBaba\, Intel and Intuit.
URL:https://amaphiladelphia.com/event/using-customer-insights-to-spark-transformations/
CATEGORIES:Events,Webinars
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