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SUMMARY:September's Mix@6
DESCRIPTION:AMA Philadelphia’s monthly get-together. Join fellow marketers for a few hours of food\, drinks\, and conversation. \n\n\n\n\nJoin us for Marketing Mix @6\, a relaxed and energizing evening of connection\, collaboration\, and community\, brought to you by the American Marketing Association. Whether you are a seasoned marketer or just beginning your journey into the world of marketing\, this event is for you. \nWhy Attend? \n– Build authentic relationships with fellow marketing professionals \n– Explore collaboration opportunities across industries \n– Ask questions\, exchange ideas\, and tap into shared resources \n– Discover new trends\, tools\, and local talent \n– Share your wins\, your challenges—and leave feeling inspired \nThe Vibe? \nWe’re keeping it casual yet intentional. Join us at Teca Restaurant & Bar and enjoy snacks and a drink on us\, and connect with a growing community of marketers who believe in the power of showing up and sharing knowledge. \nWho Should Come? \n– Marketing professionals at any level \n– Students or career-switchers looking to break into the field \n– Freelancers and agency folks looking to expand their network \n– Creatives\, strategists\, communicators\, and community-builders \nCome solo or bring a friend! You’ll leave with new contacts\, fresh insights\, and maybe even an idea you can start implementing right away!. \nTickets are limited so reserve your spot now and be part of Philly’s thriving marketing community. \nThis event is ADA accessible. \nREGISTER
URL:https://amaphiladelphia.com/event/septembers-mix6/
LOCATION:Teca Restaurant and Bar\, 38 East Gay Street\, West Chester\, PA\, United States
CATEGORIES:Events
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DTSTART;TZID=America/New_York:20261013T093000
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UID:5336-1791883800-1791887400@amaphiladelphia.com
SUMMARY:October Morning Momentum
DESCRIPTION:Behavioral Economics: The Hidden Psychology Behind Customer Decisions \n\n\n\n\nWhy do customers say one thing and do another? \nDespite having more data than ever\, marketers still struggle to predict and influence behavior. The answer lies in behavioral economics\, the science of how people actually make decisions. While research suggests that approximately 77% of decisions are driven by emotion and only 23% by rational thinking\, many marketing strategies are still built primarily for rational decision-making. In this engaging session\, discover how leading brands use principles like loss aversion\, social proof\, goal gradient theory\, and choice architecture to drive desired behaviors\, increase engagement\, and create measurable business impact. \nThe most effective marketers don’t change minds. They design environments that make desired behaviors easier and more rewarding. \nAdam Kurek is a Business Development Director with BI WORLDWIDE\, a global leader in engagement\, loyalty\, and behavior change solutions. He partners with Fortune 1000 organizations to inspire people and improve business performance. Passionate about behavioral economics\, he brings a practical perspective on how marketers can apply the science of human behavior to create more effective marketing programs and drive stronger business outcomes. \n\nREGISTER
URL:https://amaphiladelphia.com/event/october-morning-momentum/
LOCATION:AMA Philadelphia Webinar
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