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Marketing Leadership Series – The Current and Future State of Account-Based Marketing (ABM)
November 16, 2017 @ 6:00 pm - 8:30 pm
In B2B circles, ABM is quickly evolving from a trendy catch-phrase to a generally accepted best practice, and smart and savvy marketers are jumping on the bandwagon in droves. What’s driving the revolution? Undeniable improvement in every business metric that matters, including pipeline velocity, close rates, deal size, customer lifetime value, and of course, return on investment.
Peter Isaacson, CMO of Demandbase and Patrice Greene, President of Inverta, will provide actionable insight on how the biggest challenges facing B2B marketers are being conquered through the application of ABM best practices – with perspectives and recommendations applicable at every stage of ABM maturity.
· Learn how to supercharge results across every stage of the marketing funnel
· Identify new opportunities for sales and marketing alignment and collaboration
· The real-life implications of real-time intent
· Key gains of un-masking your customer journeys
As a proud sponsor of the Marketing Leadership Series, Demandbase has a small number of complimentary tickets available. Please contact Christine Farrier (firstname.lastname@example.org) for more details.