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Marketing Leadership Series – Brand Metrics that Matter
March 29, 2018 @ 6:00 pm - 8:00 pm
There are a number of metrics that can be used to evaluate creative performances, but ultimately marketers seek to understand what is driving their business objectives.
Too often in digital we look at the metric of the day, but fail to pay attention to the metrics that really matter. While metrics like viewability may have a place in evaluating your media buy, they ultimately cannot tell you whether your creative is effective.
Join AMA Philadelphia and Dave Smith, Head of Digital for Ipsos Connect to learn the best approach for evaluating your creative to drive your business objectives. This interactive presentation will cover:
● The role viewability in digital advertising
● Actionable insights from creative testing to take back to your marketing team to inform future creative development
Dave Smith, Head of Digital for Ipsos Connect
Dave leads the Connect Digital Studio for Ipsos Connect. The Connect Digital Studio provides leadership, innovation and executional backbone for Ipsos Connect’s digital solutions for brands, media and technology. Dave and his team are responsible for developing and deploying innovative digital measurement solutions, leading client engagements and serving as the key digital resources for Ipsos Clients and Client Service leaders. He has over 15 years’ experience developing and measuring digital advertising campaigns.
Thursday, March 29th
Time: 6 – 8:30 pm
*Members only networking from 5:30 – 6:00 PM
Hotel Sofitel Philadelphia
120 S 17th St, Philadelphia, PA 19103