EVENT DESCRIPTION

The Customer-Centric Brand:

Linking Sound Strategies with Daily Execution to Deliver on Your Brand Promise

Strong brands don’t just emerge from the marketing suite with a compelling TV spot. They are the product of an end-to-end vision to innovate around customer needs and a dedication to delivering relevant and personalized value at every touchpoint. In this Marketing Leadership Series event, marketing and customer experience expert, David Norton, will share his insights on how to align brand and marketing strategy to key areas of the operation (sales, service, etc.) to ensure the organization is delivering on its brand promises. Christopher Wallace from InnerView will serve as host for the discussion and will guide David through this timely topic along with some interactive portions for attendees.

Featured Guest:

David Norton, Chairman & Chief Marketing Officer, GALE Partners

Former CMO at Caesars /Harrah’s Entertainment

Host:

Christopher Wallace, President of InnerView

Food, Beer and Wine will be provided

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Parking:
Amtrak Parking Structure
2929 Arch Street, Philadelphia, PA 19103
215.382.3567
*Please bring your ticket to Convene’s front desk to receive a $5 discount

Directions to Convene Cira Centre from 30th Street Amtrak Station/Regional Rail:

• When you arrive at Amtrak Station, walk towards Septa Regional Rail
• Walk through Septa Regional Rail towards signs for Cira Centre South
• Take the Escalator to the Mezzanine Level of the Cira Centre
• Walk straight through the sky bridge, and look for signs for Convene
• Convene’s entrance will be on your left right before the exit to the parking garage

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An AMA Philadelphia Chapter and InnerView Marketing Leadership Series Event

The AMA is excited to continue bringing internationally recognized brands and thought leaders to Philadelphia for the acclaimed Marketing Leadership Series — addressing the major challenges and opportunities marketers face today while preparing for tomorrow.