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Marketing Leadership Series featuring Russ Klein
March 30 @ 6:00 pm - 8:30 pm
The AMA is excited to continue bringing internationally recognized brands and thought leaders to Philadelphia for the acclaimed Marketing Leadership Series — addressing the major challenges and opportunities marketers face today while preparing for tomorrow. We recently hosted senior leaders from AstraZeneca and Google on topics ranging from driving customer engagement to winning the shift to mobile, and are now pleased to share the latest research and insights from renowned CMO and marketing titan Russ Klein!
Join us for an evening of insightful discussion, lively networking and a celebration of our volunteers with featured guest Russ Klein, the American Marketing Association’s Chief Executive Officer, who will present a 2017 State of Marketing Address and share his outlook for the industry as well as what it will take to be a successful marketer in the years ahead with his presentation:
“The Evolutions and Revolutions of Marketing:
The Four Ps are Now the S.E.A.T. at the Table for Marketers”
5:30 – 6:00 pm – Members-Only Cocktails with Russ
6:00 ‐ 6:30 pm ‐ Networking and Registration
6:30 ‐ 6:45 pm ‐ Opening Remarks and Introductions
6:45 ‐ 7:30 pm ‐ Featured Presentation with Russ Klein
7:30 – 8:00 pm ‐ Volunteer Recognition Ceremony
8:00 – 8:30 pm – Post-Event Networking
About Our Presenter:
Russ Klein has led marketing and advertising teams in the C-Suite for 30 years after becoming a Fortune 500 CMO at age 29. Klein has quarterbacked teams for many of the world’s foremost brand names—holding top marketing posts at Dr. Pepper/7UP Companies, 7-Eleven Corporation, Burger King Corporation, Church’s Chicken, and Arby’s Restaurant Group.
Russ has been named to “top marketer” lists spanning three decades, including his Burger King body of work that was recognized by ADWEEK as “The Advertiser of the Decade” for the 2000’s. Burger King’s groundbreaking digital campaign, Subservient Chicken, led by Klein, ranked 6th greatest campaign of 21st Century by Ad Age and Digital Ad of the Decade by the Wall Street Journal
Russ has had the rare privilege to lead marketing for three major LBO business turnarounds generating record sales performance and profitability in excess of 600% combined returns for shareholders.
Klein’s Theories on tension-based advertising and social currency titled “It’s All Math” are used by the Marketing Science Institutes Teaching Resources for colleges and universities around the world.
Russ is recipient of the Fisher College of Business Distinguished Alumnus Award from The Ohio State University and is a graduate of Harvard Business School’s Advanced Management Program.
As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the definitive force and voice shaping marketing best and next practices worldwide. Klein was once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising, but he now aspires to be the torch bearer for all marketers.