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Marketing Leadership Series featuring National Geographic
June 22, 2017 @ 6:00 pm - 8:30 pm
An event every day that begins at 6:00pm, repeating indefinitely
Pushing the Boundaries of Your Brand
A powerful story of connecting with your core values and brand vision. Bold marketing functions earn a position of respect in the organization when they demonstrate contribution to profitable growth.
Dawn Rodney, SVP Brand and Marketing, National Geographic takes us through the journey of rebranding of Nat Geographic — what, why, and how – that provides insights into how National Geographic is pushing the boundaries of its 129-year legacy and harnessing the power of science, exploration and storytelling to change the world.
- Learn to craft a narrative that deeply connects with your audience
- How to create an authentic signature story that articulates your unique and relevant position, promise, personality and purpose in the market
- Drive measurable business growth through purpose-driven marketing
- Identify strategic partners to further your brand promise
Dawn Rodney is Senior Vice President, Marketing and Brand, with the National Geographic Society’s Marketing & Engagement team. She leads marketing strategy and outreach, brand strategy and creative, events, partnership marketing, and research strategy for the organization. She is responsible for developing and implementing strategies and campaigns to drive awareness of, and adoration and support for the National Geographic Society’s global mission to explore and protect the planet, as well as creating a relevant, cohesive identity across all brand experiences and platforms. Throughout her more than 30 years of experience, Rodney lead the re-envisioning of the National Geographic brand identity, helped launch and brand multiple cable channels including Animal Planet, National Geographic Channel and Nat Geo WILD and has won numerous national and international awards for creative and brand campaigns, including an Emmy Award for National Geographic Channel’s “New Generation Explorers” campaign. She studied journalism at Duquesne University and is a fellow of the Betsy Magness Leadership Institute.
Sponsored By: Maestro Filmworks