AMA Philadelphia Marketing Leadership Series Event:

Yellow Goldfish: Driving Customer Experience and Employee Engagement via Happiness

Happy engaged employees create happy enthused customers. The keynote explores nine signature ways to drive employee and customer engagement. Attendees will walk away with the knowledge of the key drivers of engagement, fulfillment, and happiness. They’ll be able to introduce actionable ideas for their customers and employees. Little things that will increase loyalty, improve retention, and reinforce culture.

Register here: http://amayellowgoldfish.eventbrite.com

Meet the Speaker: Stan Phelps, Purple Goldfish

Stan Phelps is a Forbes Contributor, TEDx Speaker, and IBM Futurist focusing on how customer experience and employee engagement can drive differentiation, increase loyalty, and create word of mouth in business.

Kicking of the 2018 – 2019 AMA year, Stan will cover key takeaways from the Yellow Goldfish Project, which researched over 200 companies and culminated in a soon-to-be-released book, Yellow Goldfish, by Stan Phelps and Rosaria Cirillo. The latest in the Goldfish series, this book focuses on loyalty and retention as benefits of a strong customer experience. A yellow goldfish is anytime a business does a little extra to contribute to the happiness of its customers, employees or society. Stan will share nine ways to increase happiness in business to drive growth, productivity, and prosperity.

Food, Beer and Wine will be provided

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The AMA is excited to continue bringing internationally recognized brands and thought leaders to Philadelphia for the acclaimed Marketing Leadership Series — addressing the major challenges and opportunities marketers face today while preparing for tomorrow.