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Marketing Leadership Series featuring The Goddard School
September 14, 2017 @ 6:00 pm - 8:30 pm
Customize Your Truth Points – How to Use Consumer Research and Digital Technology to Grow Your Revenue
Customers today expect more personalized and customized experiences from brands. By personalizing your marketing materials to ensure each consumer is receiving the message that matters most to them, you can increase your ROI and develop stronger relationships with your target audience. Learn more about new digital tools and techniques for segmentation and market analysis can help you tease-out key messaging that will resonate with different target audiences.
Paul Koulogeorge, Vice President of Marketing, Advertising and PR, The Goddard School
The Goddard School is a nationally acclaimed private preschool and daycare that reaches more than 65,000 students in over 475 Goddard schools across 38 states – nurturing children while helping prepare them for school, career and life.
Knowing the crowded marketplace and thinking about the school’s core target, the Millennial mom, Paul evolved the brand’s marketing strategy to get more customized and localized. Through a four-phase segmentation analysis, the Goddard school determined the messaging that resonated most with different segments of their target audience and implemented these learnings into their touring and marketing strategies.
Thursday, September 14th
Time: 6:00 pm – 8:30 pm
*Members only networking from 5:30 pm – 6:00 pm
Ticket Prices: AMA Member: $25 , Non-Member:$45