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American Marketing Association Philadelphia - Answers in Action™

7 Link Shortener Alternatives to

When you’re trying to drive traffic to your website and generate new leads, the goal is to make your content as attractive as possible. After all, with so much competition out there, it’s important you stand out from the crowd and grab someone’s attention right away, right?  The answer’s yes!…

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A Complete Guide to Outbound Marketing

Is outbound marketing right for your business? How do you decide which strategies are going to help you grow your brand? If you’ve got questions about outbound, then you’ve come to the right place. What Is Outbound Marketing? Outbound marketing is where you (the business) initiate conversations with your customers…

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How to Ensure Your Online Reviews Get You Business

Every successful business relies on reviews. In the past, it was word-of-mouth recommendations from friends or family. If you wanted to go to the movies on the weekend, you’d pick up the local newspaper and read what film critics had to say. In today’s digital world, it’s online reviews that…

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The Marketer’s Guide to Reddit

Reddit is a social media and news aggregation website that ranks content based on a voting system. People worldwide post content (usually links, but also original content), and other users can “upvote” or “downvote” posts, pushing the most interesting content to the top.  It’s a place where you can find…

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