American Marketing Association Philadelphia - Answers in Action™

The Benefits and Importance of Customer Satisfaction

I can’t get no satisfaction. Aside from hearing it as the chorus in a rock n’ roll classic, it’s a phrase you never want to come from your customers. No customer satisfaction = no retention. No retention = shrinking customer base. And bad word-of-mouth. And plummeting profits. Yes, you need…

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8 Surprising Marketing Predictions for 2018

Marketing can be a bit like gambling. You test out one advertising channel and measure your results. Every so often, a new marketing channel or program becomes available. Eager marketers jump at the new opportunity and gamble some of their ad budget into it. Some of those gambles crush it…

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